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| Best Seller  | Rapala Super Shad Rap Crankbait SKU - 988580 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 988580 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
 | Rapala Super Shad Rap Crankbait SKU - 101865 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 101865 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
| Best Seller  | Rapala Super Shad Rap Crankbait SKU - 674789 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 674789 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
 | YUM Yumbrella Flash Mob Junior Umbrella Rig SKU - 728042 The YUM Baits Yumbrella Flash Mob Junior is an ultralight version of the YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and... ... more
YUM Yumbrella Flash Mob Junior Umbrella Rig SKU - 728042 The YUM Baits Yumbrella Flash Mob Junior is an ultralight version of the YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and... | go to store |
 | Strike King Lil' Mr Money Colorado Indiana Spinnerbait SKU - 142323 The Strike King Lil Mr. Money Spinnerbait delivers a scaled down presentation perfect for tough fishing conditions and matching the hatch with smaller bait fish. It features a large Indiana blade for a great combination of pull and flash, as well... ... more
Strike King Lil' Mr Money Colorado Indiana Spinnerbait SKU - 142323 The Strike King Lil Mr. Money Spinnerbait delivers a scaled down presentation perfect for tough fishing conditions and matching the hatch with smaller bait fish. It features a large Indiana blade for a great combination of pull and flash, as well... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 185003 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 185003 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 256555 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 256555 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | Rapala Original Floating Minnow SKU - 362993 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 362993 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 109962 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 109962 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 241987 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 241987 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 271511 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 271511 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 368274 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 368274 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Rapala Original Floating Minnow SKU - 364017 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 364017 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 404185 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 404185 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 395375 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 395375 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 518730 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 518730 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | Rapala Original Floating Minnow SKU - 551347 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 551347 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 559832 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 559832 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 601012 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 601012 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 588512 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 588512 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 590902 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 590902 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 848347 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 848347 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Rapala Original Floating Minnow SKU - 852223 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 852223 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 703927 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 703927 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 739639 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 739639 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 858855 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 858855 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 827056 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 827056 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | Rapala Original Floating Minnow SKU - 816674 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 816674 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 881110 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 881110 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 937772 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 937772 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 973070 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 973070 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 205885 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 205885 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
 | Strike King Lil' Mr Money Colorado Indiana Spinnerbait SKU - 230826 The Strike King Lil Mr. Money Spinnerbait delivers a scaled down presentation perfect for tough fishing conditions and matching the hatch with smaller bait fish. It features a large Indiana blade for a great combination of pull and flash, as well... ... more
Strike King Lil' Mr Money Colorado Indiana Spinnerbait SKU - 230826 The Strike King Lil Mr. Money Spinnerbait delivers a scaled down presentation perfect for tough fishing conditions and matching the hatch with smaller bait fish. It features a large Indiana blade for a great combination of pull and flash, as well... | go to store |
 | Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 210058 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... ... more
Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait SKU - 210058 The pros know. The original Strike King Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten 2-Tap takes the Red Eye Shad's strongest feature to another level. Instead of using standard free... | go to store |
 | Rapala Original Floating Minnow SKU - 343639 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 343639 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Original Floating Minnow SKU - 289553 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 289553 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 425755 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 425755 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | Rapala Ultra Light Shad Crankbait SKU - 503830 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... ... more
Rapala Ultra Light Shad Crankbait SKU - 503830 At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail.... | go to store |
 | SPRO Aruku Lipless Crankbait SKU - 492811 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... ... more
SPRO Aruku Lipless Crankbait SKU - 492811 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the... | go to store |
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